The initiative aims to represent the diversity of the population and the daily scenes that fill the city, which is approaching 230,000 inhabitants. This figure represents a 22% growth in the 21st century so far.
The campaign features a stylized letter ‘S’ composed of various visual elements. It is already visible at the Nova Creu Alta stadium, with a message focused on sports and celebrating the promotion to the Second Division under the slogan ‘The winning city’. It has also been installed at the entrances to the Sabadell Plaça Major station of FGC.
A banner will soon be displayed on the facade of the historic headquarters of CN Sabadell, in the Covadonga neighborhood, featuring the renowned swimmer Judith Forca, a prominent figure of the team that has won the European championship seven times. Throughout September, the municipal building will showcase the campaign's imagery, particularly during the Festa Major (local festival), under the concept “the city that celebrates”. The campaign will also extend to bus stops, social media, and news outlets.
According to municipal sources, the campaign intends to give prominence to the people who bring Sabadell to life. The visuals include a baby, symbolizing the future; hands kneading dough, honoring workers; apartment blocks, representing neighborhoods; and elderly people playing pétanque, evoking the traditional city.
