The brothers from Granja Armengol, Ramon and Pau Pujol, have managed to champion the primary sector through digital platforms. They currently have over 13,000 followers on Instagram and 26,000 on TikTok, using these networks as an open window into the authenticity of the rural world.
“"We kept going and now we have been transmitting our message for almost a year."
The Pujol brothers started their digital adventure about a year ago, without prior experience, after an inspired video surpassed 45,000 views. Their main goal is to teach the reality of the countryside, showing animal care, production, and facilities, moving away from false content.
Content creation is often based on spontaneity, capturing daily moments. However, the more elaborate videos, such as the recent one about frozen tomato plants, require planning. Curiously, videos involving the tractor are the most successful and viral, although the brothers do not know exactly why.
Beyond follower counts, the farmers prioritize that the message reaches people. Therefore, they have begun promoting direct visits to Granja Armengol, as they believe that “Instagram transmits, but seeing it live is better,” effectively connecting the countryside and the city.
