During an event in Gavà, Arnal detailed how her new 13-track record features a digital clone of her own voice, developed in collaboration with the Barcelona Supercomputing Center. The artist balances this futuristic approach with the use of a shruti, an ancient Indian instrument.

The album's title, Ama, carries multiple meanings, including a tribute to her late cousin. Arnal also shared that her music career began by chance after a leg injury while working at Teatre Lliure led her back to playing the guitar during her recovery.