The presentation of the Raval was attended by prominent political and business figures, including the President of the Generalitat, Salvador Illa; the Mayor of Barcelona, Jaume Collboni; the Minister of Industry, Jordi Hereu; and the President of the Parliament, Josep Rull. Also present was Seat-Cupra's CEO, Markus Haupt, who expressed the ambition to sell approximately 40,000 units of the vehicle during the current year.
Although series production of the Raval at the Martorell plant will not begin until late May and sales will start in the summer, customers can already configure their order via the company's website. Haupt highlighted Seat's investment of 3 billion euros in electrification, plus an additional 300 million euros for a battery assembly plant in Martorell. These investments are part of the 10 billion euros that the Volkswagen group and its partners have dedicated to electric mobility.
“"Our ambition is that this year around 40,000 units of this car can be sold."
The Seat executive reaffirmed the goal of producing 300,000 electric cars in Martorell, though without specifying a concrete date. Regarding the union demand for a second electric platform to ensure viability and employment, Haupt declined to provide details, stating that the decision rests with the Volkswagen group. He emphasized that the Raval is crucial for Seat to comply with European Union emissions regulations and to achieve a 6% profitability by 2030.
At the presentation event, both Minister Jordi Hereu and President Salvador Illa underscored the strategic and industrial importance for Europe of manufacturing electric vehicles in Spain. Illa praised the adaptation of the Martorell plant as an example of the industry's capacity for transformation and encouraged the purchase of electric cars for both climate change mitigation and energy autonomy. Mayor Collboni compared the Raval's role to that of the Seat 600 and the Ibiza in motorizing the country.
