The Star Christmas Toy Battles Against Online Shopping

Local businesses in Barcelona are working to identify the most sought-after product for the holidays while facing tough competition from digital platforms.

Window display of a local toy store illuminated during the Christmas campaign in Barcelona.

Window display of a local toy store illuminated during the Christmas campaign in Barcelona.

Toy stores in Barcelona are ramping up operations ahead of the Christmas season, striving to meet consumer demand and directly compete with the increasing trend of online purchasing.

As the Christmas holidays approach, local toy stores are working to clear their inventory and ensure they have the most desired products available to consumers. Demand changes every year, and in order to satisfy all audiences and compete with current trends, businesses must constantly update their offerings.
This constant effort aims to identify which toy will captivate children the most and, consequently, become the best-selling item. Some establishments have already pinpointed the star product, while others are confident in the perennial gifts that always succeed, regardless of passing fads.

Christmas is presented as a key moment to balance the excitement of toys with the importance of supporting local commerce, keeping the magic of these holidays alive in the city.

The main challenge faced by proximity stores is the decline in customers who choose online shopping, a trend that particularly worries the sector. In response, the Consumer Services of the Diputació de Barcelona have published a decalogue on responsible toy purchasing for Christmas, recommending, among other aspects, prioritizing local commerce.
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