Barcelona's Egyptian Museum Unveils Immersive Experience in Shanghai

The Barcelona institution has revealed its digital transformation project in China, culminating in an immersive room opening in September 2026.

Generic image of a museum hall with immersive projections about ancient Egypt.
IA

Generic image of a museum hall with immersive projections about ancient Egypt.

The Egyptian Museum of Barcelona has presented its ambitious digital transformation project in Shanghai, China, which includes a new immersive experience scheduled for September 2026 in the Catalan capital.

The initiative was unveiled between Wednesday and Friday at Shanghai University, within the framework of the international 'Research Fellowships in Digital Leadership' program. This program, driven by the International Council of Museums (ICOM) and its International Museum Research and Exchange Centre (ICOM-IMREC), gathers museum directors globally to foster cultural digitalization.
The project's core proposal is the creation of an immersive projection room and the development of a 360-degree high-resolution audiovisual experience. This innovation will be inaugurated at the Egyptian Museum of Barcelona in September 2026, coinciding with a new thematic exhibition.
The immersive experience will focus on the figure of Iny, a character from the Sixth Dynasty of ancient Egypt. It will be based on Iny's funerary chapel, from which the museum preserves limestone blocks with reliefs and hieroglyphic inscriptions.
Based on this archaeological foundation and Egyptological research, an audiovisual narrative is being designed to scientifically reconstruct environments such as the necropolis of Saqqara, the city of Memphis, and navigation along the Nile, merging digital technology with historical documentation.

to modernize the institution and strengthen its relationship with the public

This project is part of a broader digital transformation process that the museum has initiated in recent years, with already implemented actions such as the renewal of its website and mobile application.