La Seu d'Urgell begins creating the Festa Major poster with local organizations

Creative director Raúl Guillamón coordinates a photo shoot with fifty representatives from the city's cultural groups.

Generic image of a photo shoot in a community center for a festive poster.
IA

Generic image of a photo shoot in a community center for a festive poster.

The La Seu d'Urgell City Council has launched the production of the poster for this summer's Festa Major, featuring the direct involvement of local community groups.

The creative process started this Saturday at the El Passeig Community Center, which was converted into a photography studio. Directed by Raúl Guillamón, the session captured representatives from the Colla de Geganters, Diables de l'Alt Urgell, Club El Picot, and We Swing Pirineu.

"The poster is a fantasy. We are making a photomontage. These 50 participants will all appear together, but we are taking the photos individually."

Raúl Guillamón · Creative Designer
The final design, centered on a local cultural element of La Seu d'Urgell, will remain secret until the official program launch. This marks the start of a five-month preparation period for the festival, scheduled from August 28th to September 1st.