The rise of Bar Bocata on Travessera de Gràcia (Barcelona) has been meteoric, becoming the go-to spot for actors, singers, and presenters thanks to its quality Catalan cuisine and its location in the upper Diagonal area.
Other venues are born with the virality chip installed, such as Kevabrö, a gourmet kebab in Plaça de Letamendi that utilizes meme culture aesthetics. Also noteworthy is Street Fish (Nicaragua, 140), a pioneer in 'low cost' seafood platters served with the famous “gravedigger's shovel” for under 20 euros per person.
Influencers have become another collective within the gastronomic landscape, whether one likes it or not.
The viral phenomenon also includes places like La Leggenda di Napoli, which offers quality pizzas at very competitive prices and dishes designed for Instagram reels, such as the wild “tronchetto”.
Finally, the viral trend is not limited to the metropolitan area. La Fresería, known for its strawberries with chocolate and extravagant toppings, has opened stores across Spain, including one in Figueres, accumulating millions of views on social media.
