The author highlights the figure of Richard Sanz, who produces wines in Medina del Campo using grapes from La Seca and Rueda, emphasizing his close relationship with the Bages region and his deep understanding of the extraordinary evolution of Catalan wines. Historically, regions like Ribera del Duero and Toro had minimal presence, with Rioja dominating the market.
“"It consists of the art of observing movement and staying still, showing respect for everything, starting with respecting oneself. Doing only what matters, what is necessary, because before spoiling anything, it is better to leave it as it is."
Sanz presented this innovative idea at a time of change for the sector, where movements like NO-LO (wines without and with low alcohol) necessitate transforming the narrative to connect with new generations of consumers and new ways of enjoying wine.
The concept of bioestatics, which Sanz conceived through the lens of wine, is based on conscious observation and is applicable to other fields, such as politics, where it is crucial to pause and think before acting or communicating.
