The redesign is part of an exercise in simplification and better understanding, preserving characteristic elements of the original shield such as the lyre formed by swans, the senyera (flag), the bell tower, and the rose of Reus. Floral motifs and the written band containing the entity's name have been eliminated.
“"this renewal is a necessary step forward to project the Orfeó Reusenc towards the future, maintaining the values and history that define us as the city's cultural entity."
The typographic choice is a classic-inspired serif with contemporary arrangements, created specifically for the occasion. This visual change, which will coexist with the shield, was commissioned to Ekaitz Sánchez, a graphic designer from Reus with a recognized career in communication studios and agencies.
Furthermore, a flexible visual system has been designed to allow the brand to be expressed across different media, sizes, and color schemes, aiming for the overall design to be timeless while adapting to the future needs of the Orfeó Reusenc.
