Salvador Escribà, originally from Bell-lloc, was a fundamental figure for live music at Catalonia's Major Festivals since the mid-seventies, leaving his mark on more than fifty years of popular celebrations. The news of his death, caused by a stroke, was reported by Enderrock magazine.

In 1977, Escribà co-founded La Salseta del Poble Sec alongside Pep Vercher. The group was initially formed for a political rally of the PSUC. Prior to this, he had been part of the band Som... Indígenes, winners of the IV Provincial Contest of Musical Ensembles of Lleida in 1967.

After working with several record companies, Escribà decided to create his own label, Salseta Discos. This initiative was essential for the emergence and consolidation of Catalan Rock (Rock Català), as the label published the first records of influential groups such as Sopa de Cabra and Umpah-pah.

Leading La Salseta, Escribà recorded over a dozen albums, including two entirely in Catalan, thus consolidating the dissemination of the Catalan language and culture through popular music. His legacy endures both as a live musician and as a promoter of new generations of artists.