At 32 years old and fluent in six languages, Sara Schiavone serves as a development manager at the agency This is MED. She moved to the city to pursue a master's degree at the University of Barcelona (UB), choosing the destination for its international reputation in event management.
“"Barcelona has lost its authenticity in the eyes of those who do not know it well. We must believe in our art, gastronomy, and history."
The expert points out that while the city remains vibrant, mass tourism management needs improvement. According to Schiavone, high visitor volumes have often prioritized mass-market services over quality. Looking ahead to Barcelona 2030 and the World Cup, she anticipates a significant urban and sustainable transformation.
