Sommelier Meritxell Falgueras: "Red wine is in crisis, young people prefer bubbles"

The fifth-generation sommelier of Celler de Gelida analyzes the decline of traditional red wine consumption among younger generations.

Image of wine glasses, contrasting traditional red wine with sparkling wine, symbolizing changing trends.
IA

Image of wine glasses, contrasting traditional red wine with sparkling wine, symbolizing changing trends.

Sommelier Meritxell Falgueras, the fifth generation of the Celler de Gelida in Sants, analyzed the red wine crisis and the rise of sparkling wines among youth on the Mas Barcelona videopodcast.

Meritxell Falgueras is the fifth generation of a family dedicated to wine through the well-known Celler de Gelida, a historic cellar located in the Sants neighborhood of Barcelona, which holds over 4,000 references. With 25 years of experience communicating the pleasure of the senses through wine, Falgueras currently advises more than 50 restaurants.

"In a moment of international crisis, the one in crisis is red wine, because young people are not as attracted to it as they were decades ago."

Meritxell Falgueras · Sommelier and Celler de Gelida owner

According to the expert, traditional red wine, which was once considered a prestigious gift or "the blood of Christ," no longer connects with new generations. Tastes have changed radically, and "young people love wine with bubbles, very soft."

This trend has forced the industry to adapt. The few red wines that succeed today are those of a lighter and fresher style, such as Pinot Noir or those from the Burgundy region, which can be served chilled. Falgueras, who learned to distinguish a Cabernet or a Garnacha at the age of five, participated in the discussion alongside journalist Pau Arenós, author of the website Cata Mayor.

"The ultimate test for wine is... that it tastes good. There are no other parameters."

Meritxell Falgueras · Sommelier and Celler de Gelida owner