La Cerdanya promotes itself on FGC trains with themed carriages

The agreement with Ferrocarrils de la Generalitat aims to strengthen the region's image as an accessible tourist destination throughout the year.

Descripció genèrica d'un vagó de tren amb motius naturals, simbolitzant la promoció turística d'una comarca.

Descripció genèrica d'un vagó de tren amb motius naturals, simbolitzant la promoció turística d'una comarca.

La Cerdanya and Ferrocarrils de la Generalitat have signed an agreement to promote the region as a tourist destination using branded train carriages on the FGC network.

This initiative, resulting from an agreement with Ferrocarrils de la Generalitat de Catalunya (FGC), will allow travelers to find carriages dedicated to the region, popularly known as the "ferros," featuring images and references to its natural and cultural attractions.
The collaboration with FGC is crucial due to its link with La Molina, one of the region's main tourist attractions. The railway connection facilitates visitor access and promotes sustainable mobility.
This reinforces the image of La Cerdanya as an attractive territory both in winter, with its ski resorts, and in summer, offering nature activities and local heritage.
This action is part of a broader tourism promotion strategy combining physical and digital media, emphasizing the importance of collaboration between local institutions and transport operators.
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