The truth behind odd-numbered tapas: Marketing trick or aesthetic choice?

Experts examine whether serving difficult-to-share portions is a deliberate strategy to increase restaurant sales.

Generic image of a serving of croquettes on a white plate over a wooden table.
IA

Generic image of a serving of croquettes on a white plate over a wooden table.

Restaurants in Girona and across the Costa Brava often serve portions that are difficult to divide equally, leading to a debate about hidden commercial tactics.

The common scenario of four friends sharing five croquettes has led to the theory that restaurants use odd numbers to encourage extra orders. While menu engineering is a real practice used to guide consumer behavior, academic literature does not clearly support the idea that prime numbers are a standard rule for increasing spending.
Research published in PMC suggests that the preference for odd numbers might be more about visual appeal than financial gain. In gastronomy, odd-numbered arrangements are often perceived as more beautiful and balanced, which could explain why a chef might choose to serve three or five items instead of four.
While psychological pricing and other well-documented techniques are frequently used by the industry, the 'odd-portion' dilemma may simply be a result of kitchen standards or plating aesthetics. Nevertheless, the social pressure of an uneven plate often results in that final, extra order.