The pressure to fit impossible beauty standards has become a transversal constant fueled by advertising and cinema. According to Raquel Dalmau, a researcher at Universitat Rovira i Virgili (URV), social media has democratized the monetization of image, creating constant inputs from influencers using unrealistic filters.
“"That 'if you want it, you can do it' message. But it's not always like that."
This situation leads to body hypervigilance that generates stress. Beatriz Durán, a psychologist from the Col·legi de Psicologia de Catalunya, points out that this disconnection can lead to eating disorders. Data from the Spanish Society of Aesthetic Medicine confirms that 69% of aesthetic surgeries are performed on women.
