ERC requests review of 'Terrassa Val Molt' campaign to ensure universal access

The republican municipal group criticizes that the current model, based on digital speed, excludes the elderly and small neighborhood businesses.

Generic image of shopping vouchers or cash against a backdrop of local commerce.
IA

Generic image of shopping vouchers or cash against a backdrop of local commerce.

The municipal group of Esquerra Republicana in Terrassa has submitted a resolution proposal to the Plenary to modify the commercial revitalization campaign Terrassa Val Molt and make it more equitable.

ERC points out that, despite the goal of strengthening local commerce, the campaign only reaches about 20,000 people out of a census of over 180,000 adults in the city. Furthermore, only about 300 businesses participate out of the 2,500 existing ones in Terrassa, figures which show a structural problem in the design.
The party believes that the current design, which prioritizes speed and digital channels, generates exclusion. This situation particularly affects the elderly, groups with less technological access, and neighborhood businesses facing administrative difficulties.

The Terrassa Val Molt campaign must be part of a more equitable economic strategy, aimed at strengthening local commerce and reducing inequalities in the city.

To guarantee equal opportunities, the proposal includes a universal pre-registration system with a lottery, extended deadlines, and the creation of in-person service points in the districts. It also seeks to expand the number of participating businesses, focusing on neighborhoods with less economic activity.
Finally, ERC suggests that vouchers not used by citizens be allocated to third-sector entities, thus ensuring that the economic return benefits the entire community of Terrassa.