The Puig Family Repatriates Investment Vehicle Exea Capital to Barcelona

The private equity firm, which had maintained its domicile in Madrid for tax benefits, moves to the Puig Towers headquarters in Hospitalet de Llobregat.

Modern facade of a corporate building with glass windows reflecting the blue sky in Barcelona.

Modern facade of a corporate building with glass windows reflecting the blue sky in Barcelona.

The Puig family, majority shareholders of the perfume and beauty group, has moved the private equity firm Exea Capital SCR from Madrid to its headquarters in Hospitalet de Llobregat, completing the return of part of its assets to Catalonia.

The relocation of Exea Capital SCR, formerly a conventional holding company converted into a private equity vehicle two years ago, has recently become effective, domiciling itself at the family businesses' headquarters, the well-known Puig Towers in Hospitalet de Llobregat.
Unlike other investment vehicles belonging to the family branches, such as Schuls SCR (Puig Guasch) and Sogai SCR (Puig Alsina), which were already established at the Puig Towers, Exea Capital had remained in the Spanish capital since its creation to benefit from the more attractive tax regime offered by the Community of Madrid.
This decision is part of the so-called 'return operation' that has marked 2025, involving the return to Catalonia of large corporations that massively left the territory at the end of 2017 due to the political instability. These include the Fundación Bancaria La Caixa, Criteria Caixa, Banco Sabadell, and Molins.
The Puig family's wealth, one of the largest in Spain, is primarily based on their stake exceeding 90% in the listed group Puig Brands, valued at approximately 7.8 billion euros. They also own Flamagas (lighters) and Masats (school supplies Alpino and Manley), and hold an equal stake in the pharmaceutical company Isdin.
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